In my last post, I attempted to explain the public relations profession in a little more detail since everyone that I know always asks me what it is that I do for a living (except for the people who studied or currently work in public relations, of course.)
Since this blog is supposed to give you a little glimpse of my life here in California, I thought it would be great to give you specific examples of what I’ve been doing for the past month at my job. Like most Americans, I spend the majority of my life at my job, so this is a great way to give you some insight into my daily life. I currently work as an account coordinator at a public relations agency. You may be more familiar with the term “publicist,” but PR practitioner, publicist, account coordinator/account executive, media relations coordinator, public relations manager, etc., are all pretty much synonymous. We all are PR people.
Matt likes to tell people that I do for my clients what Kris Jenner does for the Kardashian sisters, which is a semi-accurate example, and a concept that may help the average person to understand what PR is. Kris Jenner is also a manager for all of her children, so her work is a little more involved than what most PR people do. But the aspects of “Keeping Up With The Kardashians” that involve Kris communicating with people at magazines, newspapers, television, etc., to coordinate interviews, feature stories, photo shoots, etc., for her children, and the episodes when Kris goes into crisis mode when Khloe was in jail, when Kim had her public divorce, etc., are all good examples of things that PR people may do. It is actually because of Kris Jenner’s hard work as a publicist that this family has become so well-known, despite many of the scandals that this family has been associated with. Kris has the ability to get this family seen everywhere, and she can quickly divert negative attention away or spin things into something positive. Of course, now it is much easier than before, but she definitely played a major role in shooting this family into stardom. If you recall during the first season, this family was not really well known, so Kris worked hard during those years to make a name for them. That is exactly what publicists try to do for their clients everyday.
While as I discussed before, there is no “typical” day in the life of a PR practitioner, some of the things that I have done in the past month of working at a PR agency include…
- Congratulations on the job… but seriously… what do you do? (95tothe5.com)